If You’re Running Paid Ads, Make Sure You’ve Got These in Place
You’re Running Paid Advertisements. Make Sure You’ve Got These in Place.
So you’ve kicked off your social media campaigns, your pay-per-click ads on Google and you’re just kicking back to see what kind of results you can get. But wait! You wouldn’t build a house without a solid foundation, right? Before you spend too much of your precious ad dollars, there are critical elements to maximizing your ROI in digital marketing:
Setup Google Analytics Properly
What good is marketing data if it’s incomplete or inaccurate? Check with your web developer to make sure the Google Analytics code is correctly setup on your website, is accurately tracking the actions you’re looking for, and reporting the metrics you want.
You should be able to effectively gather insights about:
- The number of people who are visiting your site during a given period of time
- How long these users are staying
- How many pages they’re visiting
- Which pages are the most popular
- Which pages are causing people to leave the site
Setup eCommerce Tracking in Google Analytics
While properly setting up Google Analytics helps you gain a deeper understanding for how users are navigating your website, you can also setup eCommerce tracking to see what channels are generating online revenues.
Configure Your Facebook Pixel
If you’re running Facebook ads, make sure your developer implements the Facebook pixel to effectively track the actions taken from your ad. Then, you’re able to set up ads campaigns that retarget the people who have visited your website and looked at specific products.
Setup Abandoned Cart Tool
If you’re an online retailer, there are undoubtedly people who add products to their cart, but then abandon their order at checkout. If you setup a cart abandonment tool, like Conversio, you can create a series of automated emails to help recover lost sales.
If you’re running paid ads on social media, it’s important to be able to collect accurate data and recover lost sales to make smarter marketing investments in the future. Need some help with creating a website capable of gathering data, tracking how people interact with your site, and recovering lost opportunities? Give us a call or fill out the contact form.